Benefits of Local & Regional Online Marketplaces

Source: Pennsylvania Downtown Center

Presentation in Partnership with PA Downtown Center, and eMarketing Learning Center 

Learn how your downtown or neighborhood district businesses can develop a competitive online presence through a local or regional online marketplace

Cathy von Birgelen, Executive Director
eMarketing Learning Center @ Ben Franklin

The lack of trust between customers and sellers is a problem for large marketplaces, which is why community marketplaces are gaining popularity. Local Marketplaces already have a communal advantage. Cathy will discuss how to foster community engagement and grow your businesses online and offline.

Karen Rzepecki, CEO,

Karen will show how a community-driven marketplace is achievable for PA Downtown Regions and can be a major engine for creating and promoting a regional brand and growing the maker ecosystem; the difference between a managed marketplace and traditional marketplace; and how to get started.

Date: July 29, 2021
Time: 2:00 PM
Location: Online – registration required